MEET THE BRAND - BRIGHTON BEARD CO.
Our ‘Meet the Brand’ journey took us to Brighton for this week’s edition; that is correct bearded gents this week’s edition is with The Brighton Beard Company. We were delighted to catch up with both Jessica & Lloyd, who gave us an insight into the creation of Brighton Beard Company and some great tips that will no doubt help your manly beard.
Answered by Jessica & Lloyd (Founders)
Tell us a bit about the brand?
Jessica: Inspired by our surroundings of the scenic South Coast of England, we looked to the beards of the sea as our muse. And so, each our products are named after local and lawless smugglers, moonshiners and best loved villains from around the East Sussex area. Each has their own anecdote based on true stories, mostly consisting of a whole lot of mischief and misfortune.
We met, and have both lived in & around Brighton our entire lives, so it just made sense to name the company after this inspiring city!
In 3 words describe your products?
Making beards glorious.
What is your favourite product from your range?
Lloyd: It’s hard to choose, I use all three almost daily! If I had to choose it’d be our Creampot Tom’s Beard Balm - a great all-rounder for lengthy beards.
Jessica: I may be beardless, but my favourite is the Old Joll’s Ylang Ylang & Sandalwood Beard Oil. I occasionally steal Lloyds and treat the ends of my locks.
What would be the perfect product routine when using your products?
Lloyd: Fresh out of the shower, add a few drops of Old Joll’s beard oil and massage into a slightly damp beard [the hair will absorb more of the nutrients this way] and into skin. Use a small amount of beard and moustache wax to shape and style the tash and you’re good to go. I swap the oil for Creampot Tom’s Beard Balm 1-2 times a week, or when I want a more of a relaxed natural shape to my beard.
What does it take to grow a good beard?
Lloyd: Will power and patience, my friend. Look to other beards for motivation and inspiration - when I started out, I used to go the Jeff’s Beard Board - definitely check it out. I learned about the 48 hour rule there, which is if you’re thinking of hacking it off on a bad hair day, take 48 hours to think it through. It’s saved me many a time.
Do you have any tips for people new to using moustache wax?
Jessica: Make sure you warm up the wax properly; it makes the application a lot easier. You can do this with a hair dryer or by thoroughly warming between your finger tips. You’ll need to train it to go the way you want, which takes a lot of perseverance - but stick with it.
Do you have any advice for growing a great tash?
Lloyd: Same as growing a great beard, really - patience! Everybody’s is unique and grows at different rates. Use The Moustache & Beard Wax to train it as you’ll get odd hairs that want to do their own thing! If you’re like me, and your tash grows slower than the rest of your face fur, trim the beard back to give it a head start.
What can people do if they want to grow a thicker beard?
Jessica: Some are blessed with ridiculous coverage from a young age, but some need a helping hand. To give yourself the best chance of getting your thickest beard, you need to start eating better and generally take good care of yourself. Invest in a decent multi-vit with lots of B vitamins, look out especially for biotin - which is great for growth.
Exfoliate at least twice a week; this stimulates the hair follicles and unclogs any blocked pores. Follow with our Old Joll’s Beard Oil, which has tons of nutrients to help promote growth, and you’re well on your way.
What’s the best way to tame a busy beard?
Lloyd: I swear by our beard balm teamed with a boar bristle brush. A dream team - the brush evenly distributes the product whilst smoothing down the flyaway hairs.
What is your favourite celebrity beard?
That’s a hard one. At the moment we really like Miles Better’s beard… a strong ‘stache and tidy salt and pepper beard.
Shop the full Brighton Beard Co range here.
We would like to send a big thank you to both Jessica and Lloyd for their amazing answers. If you have any more questions that you would like answered then tweet us @RegalGentleman & @BrightonBeardCo.
Josh Blackburn (Co-founder)