Black Friday In Support Of CALM

We thought long and hard about what we wanted to do this Black Friday. We believe strongly in the value of our products and therefore we have decided that we will never discount them, so then how can we participate in Black Friday without discounting?

Well instead, we have decided we want to try to make this weekend about helping others.

And with that in mind, we have partnered with CALM. CALM (Campaign Against Living Miserably) is an award winning charity dedicated to preventing male suicide, the single biggest killer of men under the age of 45 in the UK.

They provide valuable support to men in the UK, of any age, who are down, in crisis or contemplating suicide via their helpline, webchat and website. And support those bereaved by suicide, through the Support After Suicide Partnership (SASP), which aims to ensure that everyone bereaved or affected by suicide is offered and receives timely and appropriate support.

We thought long and hard about the cause and charity we wanted to work with, and with most of the Regal Family being within that category of men, CALM seemed like the right choice.

So that's why for every order of the Regal Gentleman Matte Clay between Now and Monday evening (11.59pm), 25% of the full retail price (£4 from each) will go to CALM. Every 2 products sold (£8 donated) can help CALM to answer a potentially life-saving call, so it really is invaluable. And 100% of all donations received by the charity will go towards running CALM.

You can get the Regal Gentleman Matte Clay here

Or read more about the work CALM are doing here.

If you don't want to purchase the Regal Gentleman Matte Clay, but still want to donate, then you can also donate to CALM here.

Thank you for helping us to help CALM to answer potentially life-saving calls.

If you or anyone you know is suffering from depression or having suicidal thoughts then visit this page for a list of support available to you (all international support included too).