Oliver Proudlock's Top 5 Style & Grooming Tips

We caught up with Made in Chelsea star and owner of Serge DeNimes, Oliver Proudlock, for a guest post featuring his top 5 style & grooming tips. Now, it's over to you Oliver, tell us a bit about you and Serge DeNimes.

Since a very young age, I have had three passions; Music, Art and Fashion. Creativity is something that is incorporated into my everyday routine, and has become part of the fabric that weaves my projects together.

As well as collaborating with various brands on my style blog proudlockstyle.com, I have my own fashion label Serge DeNimes
Serge is a design-led brand that presents an exclusive collection of fashion and accessories. We focuses on premium, urban apparel of the highest quality. We strive to create an artistic community that focuses on producing cutting edge designs.
Our AW15 collection entitled 'Urban Jungle' embodies this urban spirit. Set against the urban Concrete Jungle of London the Serge DeNimes AW15 collection with its tonal colour palette of black, grey, khaki define the slick street-ready collection while the introduction of burgundy and royal blue completes the urban look with a jolt of colour and energy.
Here are my top 5 style & grooming tips..

1. Keep it simple

I like to keep my grooming/style pretty simple to save time, and keep it convenient and comfortable, as this in turn leads to confidence.


2. Always accessories

Whether it be with a hat or some jewellery, it can complete a look.

3. Don't be coconut shy

Coconut oil is an amazing all rounder, I use it as a body moisturiser, and it also keeps your hair healthy.


4. Follow a daily routine

I wash my face with warm water everyday, and then use Boots own brand no.7 to moisturise. For a hair product - I stand by Label M.

5. Don't be afraid to mix genres or trends

When it comes to style don't be afraid to be unique and express your individuality. Whatever you wear, just own it.

We'd like to thank Oliver, for taking his time to give you a run down of his style & grooming routine. If you have any questions or just want to keep up to date with Serge DeNimes, you can find them on Twitter or Instagram @sergedenimes. Or you can join in the conversation with us @RegalGentleman, or Oliver @oliverproudlock.


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