About Regal Gentleman

Written by Co-founder, Liam Jennings.


Regal Gentleman was born after a bad haircut experience, where one side of Josh's head was left completely uncut (yes, really!). At this point, we decided to visit higher end barbershops and realised that men's grooming was overcomplicated, we weren't being educated as men in an easy to understand way and no one was doing customer service right online. We wanted to bring simple and relatable education to men's grooming, make products that the modern day gentleman had a hand in creating and bring the personal customer experience that you'd expect from a local corner shop to the online world.

Founded by myself (Liam Jennings) and best friend since Year 7 of school, Josh Blackburn, in late 2013 with just our savings, our monthly wages from our corporate city jobs (which we couldn't wait to get out of) and an idea, Regal Gentleman has been on a huge journey over the past 4 and a half years. From our beginnings selling other branded products like Beardbrand, Layrite and Taylor of Old Bond Street on our own website and being featured as one of GQ's best grooming services to leaving that all behind and spending over a year creating our first product. 

About Regal Gentleman

It's been an exciting journey to get to where we are today; with a future full hair care and grooming range, experience stores and even more to come after the launch of our Matte Clay. This is just the start from us two underdogs that are ready to make a huge dent in a grooming industry typically dominated by large corporations. 


Our vision at Regal Gentleman is to redefine the modern gentleman and help men to become a better version of themselves.

We believe that every man has the right to look and feel his best, and when he does he can make a positive impact on the world.

About Regal Gentleman


Our products are made without the bad stuff wherever possible and are never tested on animals. We always strive to include the best ingredients that we possibly can to give you the greatest products possible. Our first product, the Matte Clay is paraben free, sulphate free and contains amino acids for healthy hair. 

All of our products go through a rigorous testing process that involves being tested by us first and then once we're happy they're passed on to the Regal Family testing team of gents passionate about men's grooming and a team of some of the best barbers in the UK to help us get the best feedback possible from both sides of the coin. They're then created and safety tested by our chemist with over 30+ years experience in making beauty and grooming products.

About Regal Gentleman


What is a Regal Gentleman? Read about our values here